Helga Fehr-Duda

Helga Fehr-Duda is an Associate Professor Emerita at the University of Zurich, affiliated with the Department of Finance. Her research focuses on decision theory, behavioral economics, and experimental investigations into risk preferences and time discounting. She has collaborated extensively with researchers like Thomas Epper and Ernst Fehr, exploring topics such as probability weighting, hyperbolic discounting, and the interplay between wealth inequality and economic decision-making.

Her work bridges theoretical models with empirical evidence, addressing real-world issues like policy design for sustainability and the implications of behavioral biases in financial decisions. Notable contributions include analyzing the 'description-experience gap' in decision-making under uncertainty and explaining the coexistence of risk aversion and impatience across different economic contexts.

Publications span high-impact journals such as Nature, Journal of the European Economic Association, and Marketing Letters, with a focus on unifying theories of risk and time preferences. Her research often emphasizes methodological rigor, as seen in critiques of survey-based policy decisions and explorations of mood effects on probability perception.

Fehr-Duda's career has been marked by interdisciplinary collaborations, integrating insights from psychology, statistics, and economics to advance understanding of human decision-making processes.