Helen McGuffin

Helen McGuffin serves as a Senior Lecturer in Accounting at the Department of Accounting, Finance and Economics within the Ulster University Business School at Ulster University, based at both Belfast campus (2-24 York Street, BT15 1AP) and Jordanstown Campus (Shore Road, BT37 0QB).

Her research centers on Education for Sustainable Development, specializing in embedding UN Sustainable Development Goals into business curricula through innovative frameworks like design thinking. She also investigates Educational Assessment and transitions between secondary and higher education in business studies, with strong emphasis on Project-Based Learning and practical curriculum development for accounting and finance disciplines.

Analysis of her publications reveals a clear evolution toward sustainable business education, highlighted by her 2022 work on design thinking frameworks for SDG integration, while her foundational 2010 research examined secondary school standards' impact on university teaching expectations in business disciplines.