معرفی
Dr. Helen McGrath serves as Vice Dean for Learning and Teaching at Cork University Business School (CUBS), University College Cork. In this leadership role, she oversees academic strategy and pedagogical development within the business school. Her position indicates senior faculty status with administrative responsibilities.
McGrath's research focuses on contemporary business challenges, with expertise spanning:
- Entrepreneurial network development and capability building
- Coopetition strategies in business ecosystems
- Social media's role in B2B marketing and value creation
- Start-up growth and resource mobilization
- Qualitative methodologies in business research
McGrath's publication record demonstrates consistent contributions to understanding network dynamics in entrepreneurship. Recent works explore social media's multifaceted role in business relationships, methodological challenges in longitudinal studies, and conceptual frameworks for entrepreneurial emotions. Her scholarship shows progression from network capability foundations to contemporary digital strategies.
