Helen Macnaughtan

Helen Macnaughtan is a researcher at the School of Finance and Management, University of London, specializing in gender dynamics, sports history, and consumer culture in postwar Japan. Her work explores the intersection of economic development, gender roles, and cultural identity through historical case studies.

Key research areas include:

• Gendered workplace structures and labor policies in Japan
• Historical analysis of women's sports achievements (e.g., 1964 'Oriental Witches')
• Consumerism's role in reshaping gender expectations

Recent publications focus on Japan's sporting mega-events (Olympics, Rugby World Cup) and their societal impacts. Her scholarship often examines long-term shifts from 'post-war' to 'post-bubble' economic eras.