Heidi Schuhbauer

Prof. Dr. Heidi Schuhbauer serves as a Professor at Nuremberg University of Applied Sciences, where she maintains active teaching and research responsibilities in Business Informatics, Knowledge Management, and Social Network Analysis. Her office (HQ.317) and contact details (phone: +49 (0)911 5880-1662; email: heidi.schuhbauer@th-nuernberg.de) reflect her current institutional affiliation, with consultation hours arranged via email correspondence.

Her research spans Knowledge Management, Social Network Analysis, and Industry 4.0 applications, with particular emphasis on educational technology innovations. Current projects investigate gamification mechanisms, AI integration in curricula, and sustainable literacy development through storytelling techniques. She examines how digital escape rooms, agile learning frameworks, and generative AI tools impact student motivation and learning outcomes in economic and business education contexts.

Analysis of her 2022-2025 publications reveals three dominant trajectories: (1) gamification elements in e-learning platforms (digital escape rooms, Eduscrum frameworks), (2) social network analysis applied to political communication and enterprise systems, and (3) generative AI implementation challenges in undergraduate business education. Her work consistently bridges theoretical knowledge management concepts with practical educational applications, often focusing on STEM diversity and motivational dynamics.

No scientific awards were documented in the source material. The text provided no details regarding student advising activities, grant funding, research laboratories, or collaborative teams. Her publication record indicates active research output without mention of future project directions or completed educational programs.