Heather Meyer

Heather Meyer is a Professor of Marketing at the University of Nebraska at Kearney, affiliated with the College of Business & Technology. Her research focuses on consumer identity signaling, generational differences in decision-making, and healthcare access challenges faced by transgender and gender diverse populations. She has received grants totaling $218,000 from the NIH to improve mental healthcare accessibility in underserved regions. Dr. Meyer teaches courses emphasizing in-class discussions and experiential learning, integrating real-world consumer behavior insights into pedagogy.

Education includes a Ph.D., M.S., and B.S. in Advertising from the University of Texas, University of Illinois, and University of Nebraska, respectively. Her work bridges marketing theory with community engagement, collaborating with organizations like the Grand Island Chamber of Commerce and Nebraska Educational Service.

Research highlights include groundbreaking studies on transgender/gender diverse healthcare experiences, generational consumer behavior patterns, and qualitative methodological innovations. Awards include the Outstanding Faculty Award (CBT) and University Departmental Teaching Award (UN System).

Her NIH-funded grant work addresses stigma reduction and mental healthcare access, while recent articles explore media representation impacts and provider perspectives in behavioral health. Meyer actively presents at conferences such as the American Marketing Association and Association for Consumer Research.