معرفی
Dr. Hans Haans is an Associate Professor at the Department of Marketing, Tilburg School of Economics and Management (TiSEM), Tilburg University. He serves as Academic Director Premaster and Chairman of the University Council.
- Research Focus: Services Marketing, Internet Marketing, Food Waste, Retail Marketing
- External Role: Member of the Supervisory Board, Stichting Best Onderwijs (Netherlands), 2021-2024
His research explores crisis management in food service supply chains during pandemics, digital platform strategies for food waste reduction, and the relationship between Net Promoter Scores (NPS) with electronic word-of-mouth (eWOM) behavior. He investigates cross-side network effects in two-sided markets and analyzes advertising effectiveness in search engines.
Recent publications examine:
- Qualitative supply chain resilience during the early COVID-19 pandemic phase
- Quantification of cross-side network effects in food waste reduction platforms
- Valence heterogeneity in eWOM messages from passive consumers
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