Hannes Datta

Hannes Datta is an Associate Professor in the Department of Marketing at Tilburg University, Netherlands. He holds dual roles within the Tilburg School of Economics and Management (TiSEM), focusing on advanced econometric models for digital media consumption and retailing. His research leverages large datasets and cloud computing, with notable contributions to understanding music streaming dynamics and marketing mix strategies. Datta has received prestigious awards including the MSI Young Scholar and NWO Veni grant.

His career spans roles as Assistant Professor (2013-2018) and Associate Professor (2018-present) at Tilburg University. Teaching highlights include courses on social media research, digital marketing strategies, and data science methodologies. He has been recognized for teaching excellence with awards like Tilburg University's Teacher of the Year (2016).

Research interests center on digital media's impact on consumer behavior, with projects exploring Spotify's playlist demand, web data scraping techniques, and cross-national market responses. He advises external organizations such as Stichting Onderhandelingen Thuiskopievergoeding (SONT) and Mobiel.nl. Datta actively engages in media commentary on streaming services' societal impacts and maintains a personal website (hannesdatta.com) with thesis resources (thesis.hannesdatta.com).

Key contributions include over 14 peer-reviewed articles, datasets on music streaming and marketing science, and collaborations with institutions like Duke University. His work aligns with UN Sustainable Development Goals, emphasizing innovation and sustainable consumption patterns.