معرفی
Hanieh Sardashti is an Assistant Professor at Adelphi University's Robert B. Willumstad School of Business, specializing in the Decision Sciences and Marketing Department. Her research bridges marketing strategy with financial outcomes, focusing on areas like marketing analytics and digital marketing.
- Ph.D. in Marketing, Michigan State University (2018)
- MBA in Finance and International Business, University of Toledo, Ohio (2013)
Research Interests:
- Marketing Strategy
- Marketing Analytics
- Digital Marketing
- Quantitative Marketing
Her publications analyze the intersection of marketing and financial risk, including studies on CSR during recessions, equity-based compensation effects on branding, and corporate risk mitigation through marketing capabilities. Articles often employ quantitative methodologies and emphasize strategic decision-making.
Contact:
- Email: hsardashti@adelphi.edu
- LinkedIn: Profile
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