Guillaume Baechler

Guillaume Baechler is an Associate Professor of Management at Université Paris-Saclay, specializing in neurofinance and behavioral finance. He holds a researcher position (MCF) within the Management department and currently manages the DUT GEA apprenticeship program at IUT de Sceaux. His research focuses on experimental finance methodologies, market irrationality explanations through neuroscientific approaches, and legislative impacts on corporate governance.

Teaching expertise includes financial analysis and corporate finance. His work bridges neuroscience and economics through studies on investor decision-making processes and physiological belief formation. Recent research explored the PACTE Law's implications for private company stakeholders and behavioral responses during financial crises in Europe.

Key contributions include a 2018 literature review on neurofinance, conference presentations on risk aversion mechanisms, and collaborative studies with institutions like AXA and Toulouse Business School. His interdisciplinary approach combines experimental psychology with financial market analysis to address modern economic challenges.