Guido W.J. Bruinsma

Dr. Guido W.J. Bruinsma is an Assistant Professor in the Department of Industrial Engineering & Business Information Systems at the University of Twente. His research focuses on serious game design for organizational digital transformation, particularly in areas like employee behavior management, human resources strategy, and business-IT alignment. He actively contributes to the United Nations Sustainable Development Goals through his work.

His research explores how serious games can facilitate complex organizational changes, especially in adapting to digital transformation challenges. Key topics include strategic human resources management, employee engagement strategies, and the design of interactive tools for organizational development.

Recent publications highlight innovations in serious game frameworks for digital adoption and organizational strategy alignment. His work bridges educational technology with practical business challenges, evidenced by contributions to conferences like ECGBL and simulation methodologies in Formula One driver performance.

No scientific awards are explicitly mentioned in the provided materials. Dr. Bruinsma has supervised two academic works, though specific student names are not listed here. His research networks include international collaborations focused on digital transformation and games-based learning methodologies.