Guido Barbian

Prof. Guido Barbian holds the Professorship for Information Systems at Leuphana University Lueneburg, leading the Institute of Knowledge and Information Management (IWI). His research focuses on mobile digital ecosystems, online social networks, privacy implications of digital identity, and the application of these technologies in business and societal contexts.

He is affiliated with the Social Media and Information Systems Team within IWI and is based at Universitätsallee 1, C6.127 in Lüneburg. Contact details include +49.4131.677-2157 and guido.barbian@leuphana.de.

Research interests emphasize the intersection of technology and human behavior in digital environments, particularly analyzing how social networks influence privacy perceptions and business strategies. His work bridges technical information systems with socio-organizational impacts.