Guang Li

Guang Li is an Assistant Professor of Management Science and a Scotiabank Scholar at the Smith School of Business, Queen's University. Her research focuses on revenue management, customer choice modeling, and intersections between operations management and marketing, accounting, and finance. She has been funded by NSERC and published in top journals like Operations Research and Manufacturing & Service Operations Management.

Education:

• Ph.D. in Operations Management (2016) – University of Southern California
• M.Eng. in Materials Science and Engineering (2008) – MIT
• M.Sc. in Advanced Materials (2008) – National University of Singapore
• B.Eng. in Materials Engineering (2007) – Nanyang Technological University

Research Interests: Guang’s work spans revenue optimization, retail operations, strategic pricing, and sustainability. She employs discrete choice models, NLP, and data analytics to address challenges in supply chains, consumer behavior, and social media impact on mental health.

Articles Trends: Recent studies (2023–2025) highlight strategic pricing under consumer learning, remanufacturing technology portfolios, and pandemic-driven retail shifts. Earlier work (2015–2018) explores nested logit models and charitable inventory planning.

Awards:

• Scotiabank Scholar (Queen’s University)

Advising & Grants: Funded by NSERC, her projects address retail resilience, customer choice dynamics, and eco-friendly operations. No advisee names are listed in the provided texts.

Affiliations: Cross-appointed at the Scotiabank Centre for Customer Analytics, Queen’s University.