Greg Broekemier

Dr. Greg Broekemier is a Professor of Marketing and Chair of the Department of Marketing, Agribusiness, and Supply Chain Management at the University of Nebraska at Kearney (UNK), within the College of Business and Technology. With over 35 years of academic experience, he plays a key leadership role in his department and is deeply involved in teaching, research, and service.

Education:

• Ph.D. in Marketing, University of Nebraska–Lincoln
• M.S.Ed. in Education with Academic Option in Business, Kearney State College
• B.S. in Business Administration with Comprehensive Emphasis in Marketing, Kearney State College

Dr. Broekemier's research focuses on marketing ethics, college choice, retailing, buyer behavior, Name, Image, and Likeness (NIL) in collegiate sports, and the application of artificial intelligence in higher education. His work bridges academic theory and real-world practice, often involving experiential learning and industry collaboration. He has published in journals such as the Journal of Services Marketing, Journal of Global Marketing, and Journal of Internet Commerce, and has presented at international conferences in Bulgaria, Greece, Turkey, and Denmark.

His recent research trends reflect a strong interest in the ethical implications of emerging technologies in marketing and education, as well as the evolving landscape of collegiate athletics through NIL policies. These themes are increasingly relevant in both academic and industry contexts.

Scientific and Teaching Recognition:

• Recipient of multiple teaching awards
• Mentoring award for student research
• Department Teaching Award (University-wide, multiple times)
• NU System Department Teaching Award
• Invited visiting professor at China Pharmaceutical University, Nanjing
• Invited guest lecturer at American University in Sofia, Bulgaria

Dr. Broekemier is actively engaged in academic service, including peer reviewing for journals and conferences, membership in trade organizations, and marketing consulting for small businesses and nonprofits. He emphasizes experiential learning in his teaching, particularly through live-client projects in senior-level courses. His industry background includes managerial experience at JCPenney Co., Inc., enriching his practical insights in the classroom. He has also contributed to curriculum development and pedagogical innovation in marketing education.

While specific lab affiliations are not mentioned, his research initiatives and consulting work suggest leadership in applied marketing research and community engagement. His future work is likely to expand on AI ethics, NIL policy impacts, and sustainable marketing practices.