Grażyna Wąsowicz

Professor Grażyna Wąsowicz is a faculty member at Kozminski University, specializing in Economic Psychology. She holds a Ph.D. in psychology from the University of Warsaw and a habilitation in social sciences with a psychology focus.

• Ph.D. in Psychology, University of Warsaw
• Habilitation in Social Science (Psychology), University of Warsaw
• Economic Psychology coursework, Tilburg University

Her research integrates psychology with economics and nutrition, focusing on financial competence, color-emotion associations in marketing, sustainable consumption, and health-related consumer behavior. Current projects explore age-related differences in color perception and pandemic-driven behavioral shifts.

Recent publications reveal interdisciplinary trends: cross-cultural color-emotion analysis (2023-2024), pandemic health decision-making (2021-2022), and behavioral economics of nutrition labeling (2008-2018). Her work spans psychological theory, consumer research, and public policy.

• Recipient of 4 University of Warsaw Rector’s Awards
• Recipient of 3 Kozminski University Rector’s Awards
• Member, International Panel for Behavior Change Scientific Committee

With extensive EU and Polish grant experience (Framework 7, Horizon 2020, Ministry of Health), she leads projects on financial psychology, health behavior, and marketing communication. Her teaching spans economics, finance, and social science methodology.