Goce Menkinoski

Prof. Goce Menkinoski is a Full Professor specializing in international marketing, strategic management, and financial auditing. His research focuses on global market strategies, business ethics, and the challenges faced by small and medium enterprises in transition economies. He explores topics such as brand management, public-private partnerships, and audit risk assessment.

His work integrates theoretical frameworks with practical applications, emphasizing the impact of globalization on financial operations and corporate governance. Key themes include cross-border marketing strategies, innovation through strategic alliances, and the role of auditing in preventing financial fraud.

Menkinoski has contributed extensively to academic discourse through publications on topics like municipal financial reporting in Macedonia, accounts receivable management in globalized contexts, and the application of benchmarking in management practices. His research bridges economic policy and business practices, offering insights into sustainable growth models and ethical decision-making.