Giulia Isabella Guerra

Giulia Isabella Guerra is a PhD candidate, teaching assistant, and researcher at the Institute of Digital Technologies for Communication (ITDxC), Faculty of Communication, Culture and Society, Università della Svizzera italiana. Her academic background includes a BA in International Relations, Politics and International Organizations from Università degli Studi di Trento and an MA in Public and Corporate Communication from Università degli Studi di Milano.

Research Focus

Her research explores the intersection of visual communication, political discourse, and social media dynamics, with emphasis on qualitative methodologies. Her doctoral project investigates how visual content on social platforms—especially short-form video apps—transforms political communication strategies and public image construction within Switzerland's socio-political landscape.

Professional Experience

• Editor and content creator for publishing houses
• Social media manager
• PR professional in digital/radio news environments

Affiliation

She conducts research at the Institute of Digital Technologies for Communication (ITDxC), focusing on emerging media trends and their societal impacts.