Gianna Moscardo

Gianna Moscardo is a Professor of Tourism at James Cook University, Australia. Her research focuses on sustainable tourism, community well-being, and the role of storytelling and interpretation in enhancing visitor experiences. She has held academic roles within the College of Business, Law and Governance, contributing to the Department of Tourism and Hospitality Management. Dr. Moscardo's work bridges theory and practice, emphasizing the importance of community involvement, governance, and innovative strategies for tourism development.

Her education includes a PhD in Tourism from James Cook University (1992), where she explored mindfulness and museum visitor experiences. She has authored over 196 publications, including books and peer-reviewed articles, and has collaborated with global institutions on projects addressing wildlife tourism, cultural heritage, and sustainable practices.

Moscardo's research highlights the intersection of tourism and environmental conservation, advocating for frameworks that prioritize both economic viability and ecological balance. She has pioneered studies on storytelling in natural landscapes, the impact of social media on tourist behavior, and the governance challenges in rural tourism destinations.

Her contributions to education include co-editing textbooks on sustainability in tourism and developing curriculum innovations for future tourism professionals. She is recognized for advancing methodologies in tourism research and fostering interdisciplinary collaboration.