Gero Holthoff

Prof. Dr. Gero Holthoff serves as Professor for Controlling at the THM Business School (Technische Hochschule Mittelhessen) in Giessen, Germany, a position he has held since 2018. Additionally, since 2023, he leads the Master's program in Corporate Management. Prior to his academic career, Dr. Holthoff worked in Strategic Group Controlling at Bayer AG (2013-2018) and completed his doctoral studies in Controlling at the Justus Liebig University, Giessen, where he also earned his business administration degree (2003-2009).

Dr. Holthoff's research program explores the intersection of accounting systems, language, and business analytics. His scholarly work investigates how cognitive styles and linguistic elements impact management accounting communication, the practical implementation of predictive analytics in corporate forecasting, and the challenges organizations face with translated financial reporting standards. His research demonstrates particular expertise in corporate performance management systems and the integration of technical language in business contexts, often drawing from his industry experience at Bayer AG.

His publication record reveals an evolving research trajectory from foundational work on accounting language and cognitive aspects of management accounting toward more recent applications of business analytics and predictive modeling in corporate settings. This progression reflects the growing importance of data-driven approaches in controlling functions while maintaining his focus on practical implementation challenges in real-world business environments.

Dr. Holthoff actively contributes to business education innovation, with recent work focusing on teaching code-free business analytics using platforms like KNIME. His industry background informs his practical approach to both academic research and teaching in controlling and corporate management, bridging theoretical concepts with real-world business applications.