Gerd Meier

Gerd Meier is Professor of Business Psychology with a focus on Methodology and Market Psychology at Leuphana University of Lüneburg. He serves as Head of the Institute for Experimental Business Psychology since June 2022. Previously, he held positions at GfK Nuremberg Market Research Institute as Senior Consultant and served as visiting lecturer at the University of Applied Sciences in Nuremberg.

His research interests include market research methodologies, consumer behavior analysis, and applied business psychology. Meier obtained his doctorate magna cum laude in 1993 and has extensive professional experience in market research and applied psychology.