Gerald Burch

Dr. Gerald Burch is an Assistant Professor in the Department of Business Administration at the University of West Florida, part of the Lewis Bear Jr. College of Business. He holds a Ph.D. in Organizational Behavior from Virginia Commonwealth University, an M.S. in Operations Research from the Naval Postgraduate School, and a B.A. in Chemistry from the University of Texas at Austin. His research focuses on cybersecurity, leadership, entrepreneurship, and management education, with over 30 peer-reviewed publications. Notably, his meta-analysis on experiential learning outcomes earned the top award from the Decision Sciences Journal of Innovative Education.

Dr. Burch’s work spans cybersecurity governance, AI applications, and leadership dynamics. Recent articles explore topics like data fabrics, agency theory in cybersecurity, and the impact of EU AI policies on small businesses. He collaborates with global organizations to improve operational efficiency and integrates practical insights into courses such as Business Analytics, E-Business Systems, and Change Management.

His research emphasizes the intersection of technology, ethics, and organizational behavior. For example, studies on autistic employees in cybersecurity and pandemic-driven cybersecurity continuity risks highlight his focus on real-world challenges. Awards and publications reflect his dedication to advancing pedagogy and addressing emerging business issues.

• Awards: Top empirical paper award from Decision Sciences Journal of Innovative Education.
• Teaching: Courses include Business Analytics, E-Business Systems, and Diversity in Organizations.
• Research Themes: Cybersecurity governance, leadership ethics, AI policy, and experiential learning.