معرفی
Georgia Broni serves as Associate Professor at the University of Western Macedonia, within the Department of International and European Economic Studies at the School of Economic Sciences based in Kozani. She holds a prominent position in the academic staff and contributes significantly to the university's research and teaching missions.
Dr. Broni received her academic training at Aristotle University of Thessaloniki, where she earned her undergraduate degree, followed by a Master's degree in Systematic and Political Philosophy, and ultimately her doctorate with a dissertation on "Reason and Power in the early and late Stoic philosophers." She further enhanced her expertise through a postdoctoral research scholarship in Philosophy of Education from the State Scholarship Foundation, focusing on "The investigation of the triptych: knowledge - value - idea in education systems in public administration."
Her research interests span Business Ethics, Corporate Social Responsibility, Marketing Ethics, and the intersection of philosophical frameworks with business practices. Dr. Broni explores how ethical principles can guide business decisions during crises and how philosophical concepts can inform modern business strategies. Her work frequently examines the relationship between government administration and business ethics, particularly in the Greek and European contexts.
Dr. Broni's publication record reveals a consistent scholarly output from 2009 to 2023, with a notable acceleration in recent years. Her work demonstrates considerable evolution from traditional business ethics toward more innovative domains including quantum marketing concepts, digital transformation, and the integration of advanced technologies in business contexts. A significant portion of her research addresses contemporary challenges such as pandemic impacts, war-related economic disruptions, and environmental sustainability within business frameworks.
Dr. Broni collaborates extensively with colleagues, particularly John Velentzas and Nick Kartalis, reflecting strong interdisciplinary connections across philosophy, economics, and business disciplines. Her Google Scholar profile shows 479 citations and an h-index of 9, indicating substantial academic impact in her field.
At the University of Western Macedonia, Dr. Broni teaches several courses including Methodology of writing a scientific paper, Government and Strategic management, Business Ethics, Corporate Social Responsibility and Leadership, Advertising and Technology, Operational Management, and Communication and Propaganda. Her teaching appears to closely align with her research interests, particularly in methodology and business ethics domains.
Dr. Broni is affiliated with the Laboratory of International and Greek Standards – Economic and Digital Transformation of Private and Public Enterprises, contributing to the university's research infrastructure focused on contemporary business challenges and digital transformation.
