معرفی
Georg Dutschke is a Professor and researcher affiliated with the Center for Administration and Public Policy (ISCSP, University of Lisbon), Management and Competitiveness center (University of Seville), and Labor Sciences center (University of Cádiz). He holds a PhD in Management and Marketing from the University of Seville with recognition from Nova University of Lisbon, and brings extensive industry experience as a former manager and director at multinational corporations including Johnson & Johnson, Warner Brothers, and Pescanova.
His educational foundation centers on a doctoral degree in Management and Marketing from the University of Seville, formally recognized by Nova University of Lisbon. This academic background underpins his multidisciplinary research approach spanning business, social sciences, and public policy domains.
Professor Dutschke's research integrates Management, Marketing, and Public Policy with emerging fields like Organizational Well-being and Digital Communication. His work emphasizes practical applications through initiatives such as the Purpose Lab and Happiness Works, which explore purpose-driven business models and workplace happiness metrics. The Digital Listening Lab and ASIBEAM projects further demonstrate his focus on leveraging digital analytics for business intelligence and organizational excellence.
He has supervised over 100 master's and doctoral students across Portugal, Spain, Brazil, and Italy, translating his corporate leadership experience into academic mentorship. His industry background at major firms like Johnson & Johnson and Sara Lee provides real-world context for his research in labor sciences and business administration.
Georg Dutschke co-founded four key initiatives: Happiness Works (focusing on workplace well-being metrics), Purpose Lab (developing purpose-driven business frameworks), Digital Listening Lab (specializing in digital communication analytics), and ASIBEAM (advancing business excellence methodologies). These projects form an integrated ecosystem connecting academic research with corporate applications in organizational development.
