Geoffrey Graybeal

Geoffrey Graybeal is a Clinical Associate Professor in the Department of Management at the Darla Moore School of Business, University of South Carolina. He focuses on media entrepreneurship, strategic management, and educational pedagogy, particularly in technology and digital transformation contexts. His research explores topics such as pandemic-driven business digitization, design thinking in social innovation, and media industry adaptations to disrupted markets.

Graybeal’s work spans academic publications from 2007 to 2023, emphasizing media entrepreneurship, educational methodologies, and strategic responses to industry challenges. Notable contributions include analyses of zombie brand revival strategies and university-community partnerships for shared benefits. His articles often intersect business innovation with societal trends, such as youth engagement in news consumption and micropayment models for digital content.

No scientific awards or grants are explicitly listed in the provided information. His advising record remains unspecified, though his role suggests involvement in teaching and mentorship within the Management Department. The provided contact includes his office in the Darla Moore School of Business, Room 410J, and email: geoffrey.graybeal@moore.sc.edu.