Gaofei Li

Gaofei Li is a PhD Candidate and Lecturer at the University of Wisconsin–Madison's School of Journalism and Mass Communication. Her research examines how multimodal media shapes public opinion, particularly in health communication and intergroup relations contexts.

Using quantitative and computational methods, she investigates media's role in societal change. Her recent publication analyzes medical misinformation correction strategies on TikTok, demonstrating how high-tempo music enhances expert-led debunking videos.