معرفی
Freek Vermeulen is a Professor of Strategy and Entrepreneurship at London Business School, where he also served on the Management Board, was a member of the Board of Governors, chaired the Strategy and Entrepreneurship Department, and directed the School’s strategy. His work bridges academic research and practical application, with a focus on strategic management, innovation, corporate transformation, and entrepreneurship.
- MA, PhD (Tilburg University)
His research investigates how organizational norms and cognitive biases influence strategic decisions, with applications to international expansion, organizational learning, and industry disruption. He has authored two acclaimed books: Business Exposed (WHSmith Business Book of the Month, best-seller in Japan) and Breaking Bad Habits (Harvard Business Review Press), both translated into multiple languages.
His academic articles appear in leading journals like Academy of Management Journal and Strategic Management Journal, while his practitioner-oriented work spans Harvard Business Review, Financial Times, and Wall Street Journal. Key themes include defying industry norms, strategic visualization, and avoiding managerial pitfalls.
- Academy of Management Journal Best Paper Award
- INFORMS/ISA Best Paper Award
- Theory-to-Practice Award (Vienna University of Economics and Business)
- London Business School’s Excellence in Teaching Award
- Best Teacher Award (Strategies for Growth and Transformation)
- Top 100 Web-savvy Professors #1 ranking
Freek is a sought-after keynote speaker for firms like Bosch, Goldman Sachs, and Vodafone, and his commentary emphasizes accessible yet authoritative insights. He also contributes to global business media and was humorously recognized for winning a departmental geese herding competition and a karaoke solo performance award.
