Frederic Boy

Dr. Frederic Boy is an Associate Professor at the School of Management, Swansea University, where he has worked since 2017. Previously, he conducted neuroscience research at Swansea (2012-2017) and was part of the Cardiff University Brain Research Imaging Centre (CUBRIC) post-doctoral team funded by the Wellcome Trust. His academic training spans University of Grenoble (BSc, MSc), University of Edinburgh (MSc), and CNRS (PhD).

• Education:
  • University of Grenoble: BSc, MSc
  • University of Edinburgh: MSc
  • CNRS: PhD

Research Interests include digital epidemiology (using search trends to monitor population well-being), neuromarketing (cognitive psychology applied to business), and data science for public health and organizational behavior. His work bridges neuroscience with management studies, particularly in technology adoption and decision-making.

Publication Trends show interdisciplinary focus: recent studies analyze digital happiness via search data, gambling behavior during pandemics, and engineering psychology in human-centered design. Earlier work explores brain stimulation for mental health treatment and neurochemical mechanisms in cognitive control.

Teaching covers artificial intelligence (MN-M605), business data analysis (MN-2071), and data management (MN-3526). He supervises PhD topics in AI for education, digital happiness, and sustainability leadership in Saudi Arabia's manufacturing sector.