Fred de Jong

Fred de Jong is an Associate Professor in Sustainable Finance & Tax at HAN University of Applied Sciences. He holds a PhD in social sciences on the topic of 'The Performance of Financial Advisors' and focuses on driving sustainable entrepreneurship through financial advisory practices. His work emphasizes creating multiple values for clients and ensuring the financial advisory market's sustainability.

• Roles: Associate Professor, Owner of Consultancy Fred de Jong, Lecturer at UvA Master Insurance & Risk, and Member of the College of Financial Services Expertise.
• Research: Applied research on sustainable finance, tax, and SME advice. Collaborates with the HAN Centre for Multiple Value Creation (CMW) to integrate findings into future financial advisor education.

Publications explore sustainable financial advice and value creation, though specific articles are not listed here. He actively engages with industry partners, students, and lecturers to advance sustainable practices.