Francisco Queiroz

Dr. Francisco Queiroz is a Lecturer in Digital Innovation Design at the School of Design, University of Leeds. He holds a PhD in Design from the Pontifical Catholic University of Rio de Janeiro, Brazil, and has academic qualifications in Digital Games Design (MA) and Advertising (BA). His research focuses on scientific software usability, immersive technologies, and gamification applied to citizen science and civic engagement.

Key research interests include:

• Scientific software user experience (UX)
• Color psychology in digital environments
• Design for cognitive performance enhancement
• VR applications in education and design
• Gameful interfaces for scientific practice

Recent work explores color's impact on cognitive tasks in virtual reality, digital material design for education, and bridging gaps between academia and industry through game-based methodologies. His editorial role with the Information Design Journal (2020–2022) reflects his commitment to advancing design communication standards.

Teaching focuses on creative campaign development and digital innovation in advertising, integrating emerging technologies like AR/VR into design pedagogy.