Francisco Javier García Rodríguez

Francisco Javier García Rodríguez is a Full Professor and Senior Lecturer at the Department of Economics and Business Management within the School of Business at the University of La Laguna, Spain. He holds a PhD in Economics and Business Sciences from the same university (2002) and has led significant academic initiatives, including the Entrepreneurship Development Programme (2008-2011) and the Master in Entrepreneurship. As Vice Chancellor of Societal Relations (2015-2019) and current main researcher of the Business and Society group, his work bridges institutional leadership and research.

• PhD in Economics and Business Sciences (University of La Laguna, 2002)
• Former Vice Chancellor of Societal Relations (University of La Laguna, 2015-2019)
• Director of the Young Entrepreneurs Chair
• Director of the Master in Entrepreneurship
• Deputy Director of the School of Business
• Main researcher in multiple EU-funded projects

His research focuses on entrepreneurship education, social and environmental responsibility in business, and strategic analysis of firms. He leads the Erasmus+ project Digital Transformation and Employability and the Fundación Cajacanarias-funded Spatial Configuration of Tourist Employment in Canary Islands. His work includes cross-cultural studies in Cuba, Senegal, and Latin America, examining contextual influences on entrepreneurial intentions.

Francisco has published extensively on sustainable tourism, millennial consumption models, and social entrepreneurship, including articles in Sustainability and International Entrepreneurship and Management Journal. His research integrates community engagement, economic development, and educational innovation, particularly in peripheral island regions.

Current projects include analyzing transversal competencies in higher education and tourist employment quality in fragmented insular territories. His leadership in the Business and Society research group underscores his commitment to ethical business frameworks and regional development strategies.