Florian Winkler

Florian Winkler is a Researcher at the Department of Geoinformatics - Z_GIS (Faculty of Digital and Analytical Sciences, University of Salzburg). Based in Salzburg, Austria, his work bridges Geoinformatics with Digital Communication, Public Relations, and Science Communication. Contact: florian.winkler@plus.ac.at.

His research focuses on digitalization challenges, organizational communication, and strategic communication in the context of Public Relations. Key themes include

• VUCA (volatility, uncertainty, complexity, ambiguity) frameworks
• Paradoxical and agonistic communication dynamics
• Relational sociology in corporate settings
• Digital transformation in PR

Winkler’s publications highlight trends in text-based communication analysis, networked PR, and responsible communication in biomedical and digital domains. He is affiliated with Z_GIS, a hub for geospatial research, and contributes to interdisciplinary projects linking communication theory with geoinformatics.