Florian Friedrich

Florian Friedrich is a Doctoral Researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut (IWM), where he is a member of the Realistic Depictions lab since August 2024. His work focuses on how real-world physical objects and spatial environments influence the perception and interaction with augmented virtual information.

He holds a Master of Science (2024) and a Bachelor of Science (2020) in Cognitive Science from Eberhard Karls University of Tübingen, where he also worked as a student research assistant in the Experimental Cognitive Science group from 2017 to 2024.

His research interests include Augmented Reality, spatial cognition, and immersive digital environments. He contributes to the ongoing project Cognitive processes in digital immersive environments (2018–present), exploring how people cognitively process information in mixed reality settings.

Florian Friedrich is actively engaged in academic research and is expected to contribute significantly to the understanding of human interaction in augmented and immersive media. His work bridges cognitive science and media technology, with potential applications in education, design, and human-computer interaction.

He is affiliated with academic platforms such as Google Scholar and ResearchGate, and his contact email is fl.friedrich@iwm-tuebingen.de.