Florian Elert

Prof. Dr. Florian Elert serves as Professor of Business Administration with a specialization in Insurance at the Hamburg School of Business Administration (HSBA), where he heads the Bachelor's program in Insurance Management and leads the Department of Finance & Accounting. He directs practice-oriented teaching, research, workshops, and industry studies while regularly presenting at sector events as a key thought leader in insurance innovation.

His academic foundation includes a Business Administration degree from the University of Cologne focused on Insurance Sciences and a PhD from the University of Leipzig on 'Value-oriented management of insurance companies,' combining theoretical rigor with extensive industry experience as an insurance executive.

Elert's research centers on digital disruption in insurance, analyzing how digitalization transforms business models, distribution channels, and risk management practices. He pioneers studies on Generation Y's insurance expectations and digital assistance services, emphasizing practical applications through empirical research and industry collaboration to address evolving market dynamics and consumer behavior shifts.

His publication portfolio reveals consistent thematic focus across fifteen recent works, demonstrating deep expertise in InsurTech ecosystems, digital risk management frameworks, and business model innovation. The trajectory shows increasing emphasis on generational consumer analysis and practical digital transformation strategies for insurers, with foundational work on comparison portals evolving into current InsurTech and assistance service research.

No personal scientific awards are documented in the source material, though he actively participates in academic recognition processes such as the Excellence Award for outstanding student theses in insurance management.

As academic director, Elert oversees thesis supervision and curriculum development while leading major industry-funded research initiatives like the Generation Y study on digital risk management, supported by the Association for the Promotion of Insurance Science in Hamburg and the Hamburg Financial Centre. He organizes international student excursions to London institutions including Lloyd's and AIG to bridge academic learning with global industry practices.

He founded the Hamburg Insurance Innovation Days (HIID) platform connecting insurers, distributors, and InsurTechs, co-founded the InsurTech-Werft Hamburg implementation initiative, and established the ITW Institute for Transformation and Further Education in Insurance as a HSBA spin-off where he serves as managing director driving executive education programs for the sector.