Florian Eggli

Dr. Florian Eggli is a Lecturer and Head of the International Tourism Management program at Lucerne School of Business (HSLU). He holds a PhD in Tourism Studies (University of Lausanne), MBA in Marketing & Business Development (University of Basel), and MA in International Tourism Management (London Metropolitan University). His work bridges academic research with applied tourism policy, focusing on overtourism management, sustainable development, and urban anthropology.

Education:

• PhD Tourism Studies, University of Lausanne (2018–2021)
• MBA Marketing & Business Development, University of Basel (2014–2015)
• MA International Tourism Management, London Metropolitan University (2008–2009)

Research Interests:

Eggli specializes in destination management strategies addressing overtourism challenges. His work explores innovative solutions for sustainable tourism development through qualitative methodologies like mobile ethnography. Key areas include urban tourism dynamics, Chinese inbound tourism, and cultural heritage utilization.

Key Projects:

• Charta Rigi 2030 implementation strategy
• National Research Programme project on rural tourism innovation
• Overtourism measurement frameworks

Academic Contributions:

His research outputs include peer-reviewed articles in Mondes du Tourisme and Zeitschrift für Tourismuswissenschaft, as well as influential book chapters on overtourism typologies and Asian tourism markets.