Florian Dost

Prof. Dr. Florian Dost serves as Head of the Business Administration, especially Marketing team at Brandenburg University of Technology Cottbus-Senftenberg (BTU), with additional affiliation as Honorary Professor in Management Sciences & Marketing at Alliance Manchester Business School. His institutional base is in Teaching Building 10, Room 414a, Cottbus, Germany.

Research centers on Marketing within Business Administration, emphasizing consumer behavior, strategic marketing frameworks, and digital market dynamics. His leadership drives the team’s focus on contemporary industry challenges through empirical and theoretical lenses.

Prof. Dost oversees academic operations including curriculum development and research supervision, supported by secretariat staff (e.g., Florian Barz in Room 414b). The team maintains historical continuity from prior leaders: Schönknecht (1992–1999), Baier (2000–2014), Kreis (Acting, 2014–2017), and Brusch (Acting, 2017–2020).

Professional activities span teaching coordination, industry partnerships, and international collaboration with Manchester. Grants and future initiatives likely target digital transformation in marketing, though specific projects remain undocumented in provided sources.