Fernando Colina

Fernando Colina is an Associate Professor at the Marketing and Decision Sciences Department of Salem State University, Massachusetts. With a career spanning over two decades, he has held dual roles as both a faculty member and an administrative leader, focusing on business analytics, data integrity, and higher education assessment. His responsibilities include curriculum redesign for quantitative requirements, teaching graduate courses in data analytics, and advising students.

• PhD, MBA, and BS from University of Massachusetts Boston

Colina’s research bridges machine learning applications with business intelligence, emphasizing predictive analytics for student success, systems thinking in institutional accountability, and assessment frameworks for accreditation compliance. His work also explores data warehousing and cybernetic systems in academic governance.

Analysis of his publications reveals a trajectory from technical SAS/SQL programming (2004-2012) to modern applications of machine learning and systems theory in higher education assessment (2018-2024). Collaborations with scholars like G. Blanco-Ramirez and Z. Tang highlight interdisciplinary approaches in educational data mining and event management risk analysis.

• Active in professional societies: ASHE (Association for the Study of Higher Education), MOBTS (Teaching Society for Management Educators)

Colina’s advisory roles include curriculum development for competency-based education at UMass Boston (2000-2003) and serving on the Bertolon Assessment Committee at Salem State (2015-2016). He pioneered data retrieval systems for institutional compliance and contributed to national workshops on learning outcomes assessment.