Felicia Loecherbach

Dr. Felicia Loecherbach is an Assistant Professor in Political Communication and Journalism at the Faculty of Social and Behavioural Sciences, University of Amsterdam. Her research focuses on digital media ecosystems, news consumption behaviors, and the ethical implications of data donation in algorithmic systems. She develops frameworks to analyze political communication and evaluates user agency in recommendation systems.

Her work combines computational methods with sociological and psychological insights, addressing topics like annotation bias, media diversity, and the interplay between algorithms and user decision-making. She co-created tools such as the OSD2F open-source data donation framework and the INCA infrastructure for content analysis.

Recent publications emphasize linking digital traces to survey data, exploring participant-centered behavioral research, and critiquing platform responsibilities in facilitating ethical data access. Her research bridges technical innovation with critical social science, advocating for transparency in algorithmic systems.