Felice Addeo

Felice Addeo is a Full Professor at the University of Salerno, affiliated with the Department of Political Sciences and Communication (DISPC). His research spans Social Research Methods, Quantitative Methodology, Communication, and Development Communication. He has led international projects on bioeconomy, active citizenship, and consumer behavior, and his work integrates qualitative and quantitative approaches.

• Key Roles: Full Professor at DISPC, University of Salerno; active in EU-funded research.
• Contact: Email faddeo@unisa.it, Office Hours: Tuesdays, Thursdays, Fridays at Fisciano Campus.

Research Interests include:

• Social Network Analysis: Typologies in strategy/organization; social capital as a unifying trait.
• Web 2.0 and Knowledge: Explored its impact on hotel chains and business intelligence.
• Ecological Fallacies: Critiqued misapplications in social sciences.
• Consumer Behavior: Global vs local brands, telecom markets, and tourism-driven economic development.

Publications reflect trends in bioeconomy policies, mixed-method social research, and market segmentation. His work often intersects statistics, digital transformation, and cultural analysis.