Farley Milano de Mendonça Fernandes

Farley Milano de Mendonça Fernandes serves as an Adjunct Assistant Professor at the University of Beira Interior (UBI) since 2015, teaching in Game Development and Multimedia Design masters programs alongside Web Informatics bachelor studies. His dual expertise bridges 12 years of industry experience in Brazil's Porto Digital technology cluster with academic research, focusing on practical applications of design theory in digital product creation.

Education

• Ph.D. in Design (Universidade Federal de Pernambuco)

Research Focus

His scholarly work centers on design methodology automation and human-centered digital innovation, integrating Design Thinking with Agile frameworks. Key themes include:

• Game design education models
• Gamification of real-world environments
• Conceptual design automation
• Little Design Up-Front in Agile workflows

Research consistently addresses the triad of engaging product creation, team creativity enhancement, and business outcome optimization.

Publication Trends

His 2015-2017 publications reveal a cohesive trajectory merging game development pedagogy with design process automation. Work demonstrates growing emphasis on validating methodologies through industry applications, particularly in educational contexts and startup environments, while establishing theoretical frameworks for upfront design in Agile settings.

Scientific Recognition

• Cannes International Festival award
• Games for Change Festival honors
• European Seal of e-Excellence certification

Academic Leadership

He actively supervises graduate research with four current Ph.D. candidates exploring co-creative game design, location-based gamification, and level design analytics. Previously guided two Master's theses on game feature satisfaction and minimum viable products for digital games. His consulting practice extends academic insights to industry clients, specializing in development process optimization and product management frameworks.

Professional Context

Operates across academia and industry through engagements with CESAR, Ogilvy, Comment Lab, and Joy Street. Current consulting focuses on translating design research into actionable digital product strategies within Brazil's technology ecosystem.