معرفی
Fang Hongfeng is a Lecturer at the School of Art and Media, Tongji University, where he has been teaching film and television production since 2008. His expertise bridges creative media practices with emerging educational technologies.
His academic background includes:
- Bachelor of Management in Information Management, Shanghai Maritime University (2000-2004)
- Master of Radio and Television Arts in Film Special Effects, Beijing Film Academy (2005-2008)
His research critically examines visual effects in global cinema while pioneering AI-driven educational frameworks. Current work focuses on MOOC development and mobile-first pedagogy, analyzing how digital tools transform media production education. He investigates the artistic implications of AI in animation and advertising through both theoretical and hands-on approaches.
Publication analysis reveals a clear trajectory from cinematic visual effects (2006-2015) toward education technology (2016-2018). His later works demonstrate increasing integration of artificial intelligence with traditional media production, particularly in MOOC development and mobile learning environments. This evolution reflects broader industry shifts toward tech-mediated creative education.
Dr. Hongfeng has received significant recognition including:
- Multiple National and Shanghai Excellent Instructor awards for advertising competitions (2017-2018)
- Teaching Achievement Awards (Second Prize 2015, 2017; Third Prize 2017)
- Yutai and New City Teaching Awards (2016, 2018)
- Outstanding Internship Instructor designation (2011-2014)
He directs student teams in national advertising competitions while leading university-funded pedagogical research:
- Principal Investigator: Mobile Internet Teaching Mode Study (2017-2018), Constructivist MOOC Production (2017-2018)
- Project Leader: Interdisciplinary Teaching Course Construction (2015-2016), Wei Xin Cinema development (2018)
As Women's Trade Union Committee member and contributor to the Wei Xin Cinema project, he shapes institutional culture while mentoring students in film production and digital advertising campaigns.
