Fabienne Bünzli

Dr. Fabienne Bünzli is a researcher affiliated with the ZHAW School of Engineering at Zurich University of Applied Sciences (ZHAW), specifically within the Institute of Data Analysis and Process Design. Her research focuses on the intersection of visual communication and advertising, particularly exploring how implied motion in advertising impacts engagement and persuasion. She has collaborated with scholars such as Wibke Weber, Fitim Abdullahu, and Helmut Grabner.

Recent work includes studies on motion dynamics in advertising published in Journal of Advertising and presented at the 74th Annual ICA Conference (2024). Her research bridges marketing theory with empirical analysis of visual stimuli effects. No scientific awards or grants are explicitly mentioned in the provided texts.