Eva Lienbacher

Eva Lienbacher is a Senior Lecturer at the Department of Business and Tourism at FH Salzburg. She serves as the Head of the Academic Area Marketing Management and is located at the Campus Urstein, Room 213. Her contact details include the phone number +43-50-2211-1133 and email eva.lienbacher@fh-salzburg.ac.at.

Her research and teaching focus on innovative areas such as New Business Models, Social and Sustainable Business, Retail Marketing and Management, and Social Supermarkets. A notable research project she is involved in is CEFoodCycle Retailization 4.0, which explores retail innovation and sustainability.