Eva García Montero

Eva García Montero is a Visiting Professor at UCJC (Universidad Camilo José Cela) and holds academic roles as Director of the Advertising and Public Relations undergraduate program since 2007. She also serves as a visiting professor at Plantjin I Hogeschool Antwerp, Artevelde Hogeschool Ghent, and Erasmus University College Brussels in Belgium. Holding a PhD in Social Sciences from UCJC and degrees in Industrial Psychology (UNED) and Advertising/Public Relations (Complutense University), she bridges academia and industry through her dual career in advertising agencies (McCann-Erickson, J. Walter Thompson) and corporate marketing.

Her research focuses on emotional intelligence in communication, ICT applications in education, and oral communication techniques. Notable publications include works on videoblogs in university teaching and the use of mobile apps in communication education. She teaches subjects like Public Relations Techniques, Corporate Image, and Protocol across multiple programs at UCJC and external institutions.

Educationally, she combines a Specialist Degree in Advertising Management with extensive teaching experience since 2003. Her professional contributions include strategic communication roles in multinational agencies while maintaining active academic leadership in curriculum development and educational innovation.