معرفی
Ester Almenar Taya serves as Associate Professor at Blanquerna School of Communication and International Relations, Ramon Llull University, where she conducts research through the Digilab: Media, Strategy and Regulation group. Her work bridges academic scholarship and practical media analysis, focusing on contemporary challenges in digital communication ecosystems.
Her research centers on misinformation dynamics, news consumption behaviors, and journalistic authority in polarized environments. Key interests include gender disparities in fake news processing, crisis communication during events like the COVID-19 pandemic, and regulatory frameworks for hybrid media systems. She employs mixed-method approaches including national surveys, focus groups, and computational analysis to examine how information disorders spread through echo chambers and social media platforms.
Analysis of her 2020-2023 publications reveals consistent thematic threads: the psychological and sociological dimensions of misinformation, structural challenges in modern journalism, and the gendered aspects of media literacy. Her work demonstrates strong engagement with real-world applications, particularly in crisis contexts where information overload and ideological bias threaten democratic discourse.
Professor Almenar Taya actively secures competitive research funding, including leadership of the 2021 "Rapid response for detecting disinformation flows during crisis events" project and participation in the multi-phase DIGILAB initiative (2017-2025) funded by AGAUR and MINECO. Her research group examines media strategy implementation and regulatory adaptation in rapidly evolving digital landscapes.
