Eric Ng

Associate Professor Eric Ng is affiliated with the School of Business at the University of Southern Queensland. He holds qualifications including a BBus from USQ, an MBA from QUT, and a DBA from USQ. His research focuses on marketing strategies, environmental behavior analysis, consumer decision-making, and sustainable tourism practices. Key areas include applying theoretical models like the Theory of Planned Behavior and Norm Activation Model to study environmental and consumer behaviors in contexts such as Taiwan’s ecotourism, hospitality industries, and public policy.

His work frequently explores intersections between technology and behavior, such as online reviews’ impact on hotel bookings and the role of digital tools in education. Recent studies address pressing issues like mangrove rehabilitation in Iran, parental involvement in child health interventions in China, and pandemic-related mental health disparities. Over 45,000 downloads of his outputs highlight the relevance of his interdisciplinary research.