معرفی
Eric Minor is an Adjunct Professor of Marketing at the Quinlan School of Business, Loyola University Chicago. With over 25 years of leadership experience in marketing, he combines expertise in electrical engineering (BS from University of Illinois) and business (MBA from University of Chicago) to teach courses like MARK 201 - Principles of Marketing. His career includes senior roles at Fortune 500 companies such as PepsiCo, Kraft Heinz, and S.C. Johnson, where he drove $60M+ in sales through product innovations and earned five patents. As former Chief Marketing Officer at the University of Illinois, he led a team that achieved record enrollment. Currently, he consults through Minor On Marketing, advising organizations on data-driven strategies.
Education:
- BS in Electrical Engineering, University of Illinois at Urbana-Champaign
- MBA, University of Chicago
Research & Expertise: Focuses on bridging analytical rigor and creative marketing strategies. His practical experience spans corporate marketing (e.g., national TV campaigns for The Libman Company) and higher education leadership. Teaches principles of marketing with an emphasis on real-world application.
