Eric C. Larson

Eric C. Larson is a Teaching Professor of Business Administration and Academic Director of Undergraduate Programs at the Gies College of Business, University of Illinois Urbana-Champaign. He holds the Shebik Faculty Fellowship and focuses on strategic IT management, corporate social media engagement, and business analytics. His research explores IT portfolio optimization, counter-cyclical capital investment strategies, and platform dynamics in multi-business environments.

Key research interests include the intersection of information systems with organizational strategy, particularly in multi-business firms. He examines how firms leverage IT resources for competitive advantage, navigate outsourcing challenges, and adapt to macroeconomic conditions. His work also addresses social media's strategic role and platform governance in digital ecosystems.

Notable contributions include studies on enterprise systems outsourcing impacts, counter-cyclical investment strategies, and the application of Kuhn's paradigm theory to organizational learning. He has been recognized for his academic leadership through the Shebik Fellowship.

Current roles involve directing undergraduate programs and shaping curricula that integrate emerging technologies. His teaching focuses on practical applications of business analytics and IT strategy through case studies like cryptocurrency markets and social media platform management.