Emma Torres-Romay

Emma Torres-Romay is a full-time faculty member at the University of Vigo, affiliated with the Faculty of Social Sciences and Communication and working within the Department of Audiovisual Communication and Advertising in Pontevedra. Her research focuses on audiovisual communication, advertising ethics, gender representation in media, digital transformation, and crisis communication.

• Academic Affiliation: Department of Audiovisual Communication and Advertising
• Research Group: SEPCOM (Communication for the Public Service)
• Key Research Areas: Digital communication strategies, gender equality in advertising, AI in media, and crisis management

Her recent publications analyze the integration of artificial intelligence in advertising education, crisis communication during disasters like the Valencia DANA event, and gender representation in Spanish streaming content. She also explores the evolution of advertising strategies in response to societal challenges, including sustainability and digital ecosystems.