معرفی
Eman Gadalla is a Lecturer in Marketing at the Management School of Lancaster University. Her research focuses on how emerging technologies like virtual reality enhance customer experience, particularly in e-tailing and virtual consumption practices. She teaches courses including Marketing Management Essentials, Digital Marketing, and Brand Strategy.
- Principal Investigator of the project 'Future-proof graduate employability: bridging academia and labor market requirements (2024-2025)'
- Supervises 6 postgraduate students, including Feihong Hu, Nader Tibi, and Chaojie Yang
Her research interests span virtual reality applications, consumer behavior in emerging markets, and the role of social media in Middle Eastern e-tailing. She explores topics like compensatory consumption and hedonic experiences through technology.
Recent projects include analyzing moral identity's impact on service behavior and investigating credibility perceptions in non-sponsored product reviews.
