Elvira Ferrer Bernal

Elvira Ferrer Bernal is a Researcher at the Department of Marketing, affiliated with the Consumer Behavior research group at the University of Murcia's Faculty of Economics and Business. Her academic position is supported by a predoctoral contract (FPU-MECD).

Her research focuses on marketing strategies, consumer behavior analysis, and market research methodologies within the business economics domain. While specific publications are not listed, her affiliation with the Consumer Behavior group indicates active engagement in behavioral economics and marketing tactics research.